Thursday / 13 March 2014

Apollo Marketing Success: Lessons For Modern Human Space Endeavors

MarketingTheMoon

New Book By David Meerman Scott (L) & Richard Jurek (R) Examines How NASA Successfully Marketed Apollo Program; Authors Then Evaluate Applicable Lessons For 21st Century Space Exploration: NASA Needs Unified Theme / Powerful Story To Focus Highly Fractured Global Audience, Work With Contractors Such As SpaceX On Human Mission Marketing, Allow Contractors To Take PR Lead; Challenge For Commercial Space Entrepreneurs Is Identifying Demand, Not Marketing Strategy

Image Credit: marketingthemoon.com

Tuesday / 12 February 2013

Could Athena Again Launch Lunar Mission?

AthenaLaunch0213

Athena Emerging As Potential Launch Vehicle For Lunar Missions; More Launch Providers = More Competition / Lower Costs, Thus Goes Argument Inspiring US Air Force To Select Launch Vehicles Like Athena & Falcon 9; With Prior Success Launching A Lunar Mission (Lunar Prospector, 1998) The Lockheed Martin Rocket Could Also Be Viable Option For Emerging Commercial Space Moon Missions 

Image Credit: NASA, GLXP

Tuesday / 13 November 2012

From Hawai`i To The Moon: Pacific Space Access

Initiatives Ahead To Enable Hawaii Aloha Central Pacific Offshore Location To Rise As Portal To Space, Moon, Solar System, Galaxy, Stars, Beyond; Hawaii Enterprise And State Catalyzing New Pacific Space Access Constellation Of Independent Private Commercial Ventures Such As InterOrbital Systems, SpaceX, XCOR, Virgin Galactic, Space Age Publishing Co. And National Space Programs From Japan, Korea, Russia, Australia, Canada, USA, Mexico, Chile, Others; Honolulu, Oahu or Hilo, Hawaii May Emerge As Inviting Home Port For New Pacific Space Access Sea Launching Constellation

Image Credit: NASA, SpaceX

Wednesday / 23 May 2012

SpaceX: Moon Next?

Falcon 9 Advancing Towards ISS Cargo / Crew Transportation Capacity; Next Step For SpaceX Is Lunar Transportation: Many GLXP Teams Looking At Falcon As Likely Launch Vehicle, Astrobotic Technology Has Launch Contract With SpaceX, GLXP Teams Receive US$2M If Launch From FL, SpaceX Offering 10% Discount To GLXP Teams; Falcon 9 Does Not Require Modifications To Reach Lunar Orbit

Image Credit: GLXP, Astrobotic Technology

Thursday / 2 February 2012

Image Credit: SpaceX

SpaceX Successfully Tests SuperDraco Engines; 8 Engines On Side Walls Of Dragon Spacecraft Will Produce Up To 534,000 Newtons Of Axial Thrust Enabling Propulsive Landing On Moon, Earth Or Other Planet With Pinpoint Accuracy; Also To Serve As Launch Escape System; SuperDraco Sustained Full-Duration Thrust Firing & Deep Throttling Demonstrations